Something happened this week that I need to write about

Something happened this week that I need to write about. Not a client result. Not a case study. My own work. I've been using Claude Cowork — Anthropic's...

Something happened this week that I need to write about.

Not a client result. Not a case study. My own work.

I've been using Claude Cowork — Anthropic's desktop automation tool — for the past few weeks. And I'm going to be honest: I wasn't prepared for what it actually does to your output.

I'm not talking about faster Google searches. I'm talking about sitting down to write a proposal that would normally take three hours and having a complete, structured, client-ready draft in front of me before I've finished my first coffee. I've been in tech and marketing for 25 years. I have never seen anything move like this.

Here's what got me.

It's not that it's fast. It's that it holds context. It knows the client. It knows the brief. It knows the format. You stop explaining yourself and start directing.

That's a completely different experience.

And it made me think about what this actually means for the businesses I work with.

Your sales team is writing proposals manually.

Same structure, every time. Different client name, different numbers, same document rebuilt from scratch by someone who should be selling. That's not selling. That's word processing. Cowork drafts the proposal while the rep is still on the call.

Your marketing team is writing briefs manually.

Strategy session finishes. Someone goes away and writes it up. Two days later, four rounds of feedback. Cowork takes the meeting notes and produces the brief. Same day. First draft that's actually usable.

Your finance team is building reports manually.

Same data, same format, same Excel gymnastics, every single month. That's not finance work. That's data entry with extra steps. Cowork handles the compilation. Your finance team handles the thinking.

This is the thing most businesses are missing.

AI isn't coming for the creative work, the judgment calls, the client relationships. It's coming for the repetitive execution layer that sits underneath all of it — the stuff that's eating 30–40% of your team's week and producing nothing that couldn't be templated.

Cowork is the clearest demonstration I've seen of what that actually looks like in practice.

I genuinely can't build fast enough right now. That's not a complaint. What repetitive task is eating your team's week? Drop it in the comments — I'll tell you if it's automatable.

Anthropic. You built something that genuinely changes how work gets done. I didn't expect to be this impressed. Incredible.